Growthpreneurs by Shanee Moret

LinkedIn Collaborative Articles for Business Owners

August 22, 2023 Shanee Moret Season 6 Episode 2
Growthpreneurs by Shanee Moret
LinkedIn Collaborative Articles for Business Owners
Show Notes Transcript Chapter Markers

Want to earn that coveted Community Top Voice badge on LinkedIn?
This episode is your roadmap to how to leverage Collaborative Articles on LinkedIn to earn your Community Top Voice Badge. We unravel how AI plays a part, and guide you on how to make strategic contributions that hit the mark.

What Are LinkedIn Collaborative Articles?
Collaborative articles are knowledge topics published by LinkedIn with insights and perspectives added by the LinkedIn community. These articles begin as AI-powered conversation starters, developed with our editorial team, but they aren’t complete without insights from our members. A select group of experts have been invited to contribute their own ideas, examples and experiences within the articles.

How Do You Find LinkedIn Collaborative Articles?

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Speaker 1:

What I wanted to cover today were some new features on LinkedIn, and I think it's something that all of you should be participating in, because it's a way for you to increase your LinkedIn credibility. But there is one thing that I want to share with you today specifically, and that's the new LinkedIn collaborative articles, and the reason why they're being mixed into this training is because they are generated by AI. So LinkedIn is embracing safe AI, what they call responsible artificial intelligence, and these articles are generated by that. So I'm going to share my screen and I'm going to share the badge or whatever it is that you get when you contribute to these articles and when they find that what you contribute is thoughtful and what others find is thoughtful. Nancy, great to see you. E-mixer, great to see you. Renee Sapita, and if you're on the YouTube chat, just like it, so that we could get more people here, I guess that's important. So I'm going to share my screen, and so if you have seen these on people's profile in the last couple of weeks, just give me a yes, hold on, let me share it. I'm going to actually start with Chaz Long, all right, so let me present. You can see my screen. Yes, you can see my screen, put a yes in the chat and, for those of you listening again on LinkedIn, if you hop over to the YouTube, then we'll be fine. Okay, let me do it more like this. Hold on, there's a way that I can make it a little bit different. Perfect, there we go. So I'm a little bit bigger, all right. Cool, did my bubble just get bigger? All right. So if you see this, you see a gold badge on LinkedIn. It's called Top Social Media Voice. So in this training, we're just going to go over what the best practices are to get a little gold badge or yellow, whatever color you want on your LinkedIn. So Chaz was nominated for Top Social Media Voice. So that means that he's contributed to collaborative articles on LinkedIn that are generated by AI, that people thought that his contributions were thoughtful, so on and so forth. So if you click it, you can see people on LinkedIn find Chaz a noteworthy contributor to collaborative articles in the following scale Badges are reassessed every 60 days. So the point is that if your contributions are upvoted and people find them insightful, you're given a badge. Same thing here top small business voice, and that's also something to keep in comment, like in mind, right when you're doing this is that what you contribute to will determine, potentially, the badge that you're given. So if you contribute, let's say, to healthcare, but you have nothing to do with healthcare, just be careful, because then you'll be given a healthcare badge. Does that make sense? Put a yes in the chat. That makes sense. Yes, perfect, and we have 40 people here on live video on YouTube. Just keep hitting the like button. That's how we grow over here, all right. So how do you do this and where do you see this? Who here has contributed to an article? I want to get a read of the room. Put yes or no in the chat. I want to see what the majority is. You have already contributed to collaborative article, yes or no? What's the consensus? Yes, no, but I've been thinking about it. No, so it's split, it's all right? Yes, all right. No need to learn how to do it. Okay, that's what we're gonna cover today, because I want, see, I want you to win. I want you to get badges on your profile now. Does this really matter at the end of the day? Sure, but what? For me, it doesn't matter that much, but for the perception that people have of you it doesn't matter like those little badges Matter, because I've been seeing that when people comment on something on LinkedIn and they have a little badge, their name will have a badge next to it. If they host an audio room or they go to Speak on the panel of someone else's audio room, it'll show the little badge and it just helps you stand out more. So there are a few ways to get to the collaborative articles. Sometimes they're at the top of your profile, sometimes they're not, but you should see them Mostly as you scroll, and then I'll tell you another way to get to them. Let's see if I could find one here. It'll just like interrupt the scroll, hold on. Of course, this is the most inefficient way. Let's see. Now, this is not the way I recommend. It's really the second way, but usually they come up more. But again, we can't depend on it. Who has seen them as a scroll? Who has seen? I Don't know why it's not showing them to me. Usually does alright, hold on, let me get my notifications, because I just want to get you the direct link. Hold on, probably should have had this link prior. Oh, that's funny. Hold on, because you'll also get the notifications when people find your stuff insightful, but I get so many notifications on here. Hold on, okay here. So it says Ryan and eight others found your contribution insightful, so you'll get these notifications. So this is my contribution to one of these collaborative articles. So this is what one will look like, and then I'm gonna share this link so that you could just go to all of them directly. Hold on, and I'll put this in the chat. It's very inefficient, so just save this link. I put it here. Just save that link somewhere, because sometimes you'll see it as you scroll like a bunch, like it's every other post, but not today. So just make sure that you know you save the link somewhere if you want to contribute. If you're listening on LinkedIn we have almost a hundred people listening on LinkedIn come over to the YouTube and watch the screen if you want to like actually see it. So let's go back here Now. How do you collaborate with other content creators? This is just one under small business. So, as you can see at the top, it says help unlock community knowledge with us. Add your insights into this AI powered collaborative article. And Then it says this is a new type of article that we started with the help of AI, so these articles are being generated by responsible AI, but it isn't complete without insights from experts like you share your thoughts directly into each section You're in a select group of experts that has access to do and then from the LinkedIn team. So what you do, how you add your perspective, is that you could just click this and start to type and then share your idea. The better your idea, the better your idea wasn't even sharing the right screen the better your idea. You'll see that people, like random people, just upvoted. So, as you can see here, my idea got nine reactions and just to review the top, this is what it says. So it's telling you, it's asking for your contribution to add your insights to this AI powered article and it's a new type of article and it's asking you to share your thoughts directly. If I wanted to share my thoughts about finding other collaborators, I could add here. If I wanted to share my thoughts about planning projects, I could add here, but I also added at the bottom. This one got three. It's not how many you do per se, but it's how many upvotes your contribution gets, because they want the best possible contributions. So only if other people find your contribution Insightful, only if it gets upvoted, will, when they reassess, you get the little badge, the little light bulb next to your name. Does this make sense? And again, whatever topic you contribute to in these collaborative articles will be associated to the badge that you get. Yes, you could get more than one badge, all right, so you could get badge on. I know a couple people with a few badges already. Does this make sense? All right, and I put the link to the collaborative articles in the chat already. So let me go back here Now. When you go to the all collaborative articles, what you'll see is all of these topics. So you'll see marketing, public administration, whatever content management, and then you would just start to click around and honestly, just let's say, marketing. My personal strategy would be to start with questions that you could actually answer and not to use. I would not leverage AI for these questions, because LinkedIn is probably smarter than you think and they're asking you to add your personal insights because these are already created with AI. You could also see how many contributions people have made to an article here, so six, 21, 11, two, four, so some are obviously more popular than others. So does everyone have access to this right now? No, and you could see at the top. One of the ways that you could see if you have access is whether or not you can contribute, but here it says the rules so you could read it. It's not complete without insights from experts like you. We invited experts to contribute. Learn more, so let's do this. Collaborative articles are a new way to tap into the collective knowledge. Collaborative articles are knowledge topics, so contributing If LinkedIn has invited a select group of experts to contribute. Linkedin identifies members who are likely to be experts in a certain topic based on their work experience, skills, proficiency and prior engagement on the platform. So this is why I always urge people to be active on LinkedIn, to engage on LinkedIn, because when new features end to post on LinkedIn, just being active is not enough. If you don't post enough original content consistently, then when new features like this are released, you will not get access to them. First. There are still. You still even need 150 followers to get access to live. They want people that are active and posting. They also must meet high trust and quality standards To be considered. You can engage with the articles by liking or reacting to them. So I had someone in our community that was not able to contribute last week, but just because she got on the radar, I think this really does matter here. Like she, she upvoted a few people, she started liking the articles and whatever, and yesterday she logged in and now she's able to contribute with the collaborative articles under teaching and she's a teacher. If you don't have the ability to contribute, then I would say just start engaging with them and make sure that you at least start posting some type of original content on LinkedIn. If you have been invited to contribute, you can click the plus button and add your perspective, to add your contribution to a section in the article. You can earn a community top voice badge, for example, top engineering voice, if members find you to be one of the most voted contributor contributors to collaborative articles for a particular skill. So again, this is not just spamming these collaborative articles and just putting 10 answers out there. If your 10 answers are not the best and don't get upvoted, then it's not associating you with earning the badge. So I hope that this makes sense. Put your questions in the chat so that I can start to answer them, but I think that it's important for everyone here to know, because I want you to get a badge. So Victoria says she does not have access to it. So one of the things you could do, victoria, is just make sure that you like the articles and that, like you, upvote a few people and just start engaging with the collaborative articles however way you can. It only took a few days for that person that I was talking about, where she could not contribute to. Yesterday she logged in and she was able to contribute. No, you don't have to wait for an invitation, it's just whether you can or not. So the only way to find out is by going to an article Hold on, because I have to share my screen again. So here. So the only way to find out is by going to an article and like picking right. So let's say, I want to contribute to how do you keep learning and growing as a leader? If you can't add your perspective, then you can't contribute. The other thing is try to stay in your lane of skill sets because, remember, linkedin is giving you access to be able to contribute to these collaborative articles based on your work and your skill set. They gave you all the information of what they're looking at. So it's work experience, is skill set, it's whether you've abided to their policies and their trust stuff and whether you're posting or not, right, like how engaged you are with the platform. So if you cannot add your perspective, then my best advice is start up voting people that you really find that their answers are insightful and then, with the people that you do find their answers insightful, you could always connect with them. This is a great way to also find other leaders and to reach out to them, to engage with their content, because they're the ones that, just by him commenting on this and contributing, he's telling you that he's active on the platform. He's telling you that he's, you know, trying to become a thought leader on LinkedIn in a way, and that he's engaged with other people on the platform. So those type of people are also more likely to accept your connection request as a whole. This is a great question, yogesh. How can you find the previous response? I don't know. The only way that I have found mine is by the notifications that I get, but I don't think that there's a super organized way yet. So what do you mean? How quickly you respond, e-mixer, and if you're listening on LinkedIn, you can click the YouTube link in the chat and watch live. So contributors, not LinkedIn, will determine if your position will be recognized. The way that I understand it, charles, is that the contributors, like the people that read the articles, are the ones that upvote you. If your answers get the most upvotes and stuff your contributions on average get the most upvotes, then it's LinkedIn that determines that. But in a way, it's not LinkedIn, it's really whether your answer is insightful and gets upvoted. It's both. So can AI come up with ideas to collaborate? Can AI come up with some ideas and then I expound on it. I don't know if I would use AI for this, because the only reason that answers I think are insightful is specific things Like for one of mine I shared. It was how do you pitch people to come to your podcast or something, and I was just like the worst thing you could do is to be very generic, and the only reason I know this is because I get this all the time right. People are like hey, can you come on my podcast? I don't know what your podcast is about, I don't know when, I don't know for how long, I don't know why, I don't know what you're going to do to promote it. There's no specifics and they put the burden on me to figure out what that collaboration looks like. Unless it's specific, I probably won't even respond, not just because I may not want to, but because my focus is on things that are specific and that, in and of itself, just coming up with the idea and all of those things requires a lot of time and energy, and right now my time and energy are dedicated to my clients. Just that share. I was like say this instead of this, and I added like a lot of specifics to the example. I think that I don't know if AI would have come up with that Right. So I think that, like, sharing stories and specific examples will actually differentiate you, because when I do look at a lot of the contributions, they do look as if they were written by AI or they're just very general, and if they're just very general, they're not going to get upvoted. How long does it take for these to get activated? Mine didn't take long Couple days, but I had, within those couple days again, I don't think it's the time, I don't think it's the quantity, I think it's the. Again, do people find your answer insightful? So I think within that amount of time, I had two that passed eight or nine up votes or something. But I think that it's important and I think that for everyone listening it can help differentiate you and it doesn't take that much time and energy. If you probably contribute to maybe three or five a week and you're really thoughtful and your answers get a lot of upvotes, then it could help you. But put in any of your other questions in the chat. When did I start? A couple of days ago. And it's good, because when you contribute, like I don't know what the rules are right, but for some people I actually see when they contribute. So LinkedIn will notify me and say hey, jack just contributed to this collaborative article and then I could check it out. Also, sometimes when I scroll and I'll try to find one now, like when I was scrolling earlier today it will sometimes show me articles that other people in my network have contributed to and then it will show their face at the bottom and then give me an option to upvote their answer. Trying to find one now. But I saw one this morning that on Treyya had contributed to an article and it just it propagated in my feed. It said it showed the article and it showed her face at the bottom with her answers. I think LinkedIn is trying to also push your answers in front of people that may know you. To help you. You're welcome. Go get your badge. Okay, is it advisable to have your followers upvote your contributions? Like, most of the votes that I got are from people that I don't even know. So I just I think like the first thing that everyone here should do, because people have asked me, should I just give it to 20 of my friends to upvote? I don't think so. I think the first attempt or at least the first 10, you should really sit there and you should really try to like look at the baseline answers. Be strategic about it. Don't go into an article where you're going to get demolished and where there's answers that are 10 times better than ones that you can provide. So leverage a blue ocean type of strategy here. Everyone like personally. For me, I think I got it fast too, because everyone's trying to fight each other for leadership. I didn't see any of the people contributing in small business, so I was like, let me go over here, and those were actually my deal with small business owners all day. I helped them all day long. I am a small business owner, so those were also the questions that I was like, oh, I could really answer this, I could really answer this and I just started having fun with it and then they just started getting upvoted. So I think, go for the blue ocean strategy. Did anyone understand what I just said? I hope so. Andreas said I agree. I see contributions from my network. For any of you that go to Andreas morning affirmations room, that's her YouTube. So subscribe to this channel. Subscribe to her channel If you want to support her mindset affirmations for entrepreneurs. And if you're on LinkedIn listening, raise your hand if you have a question, because I could bring you up to the stage. And to raise your hand, you just click the little hand icon at the bottom right of the screen. And to raise your hand, you just click the little hand icon at the bottom right of the screen. What's happening here? There's the Pita. To sum up, have the Blue Ocean strategy and finding the niches with the less traction helps you stand out? Yeah, I think so, at least to help for me. Do you find that first responders get more upvotes or doesn't matter If I respond one week later? I don't think it matters because I was late to this game. A lot of people started contributing a month ago, or collaborating a month ago. I was just waiting to see what was going to happen with the feature, or because sometimes LinkedIn releases stuff and then it like fizzles out and then they take it away with LinkedIn stories. I think this one is here to stay. And then the fact that they're releasing the badges. I was like, okay, let me dive in. So I don't think it's about first response, I think it's about quality response. Does your, do your contributions get upvoted? Anything else? Any other questions? Put them in the chat. You have five minutes Let me see. And if you're on LinkedIn, raise your hand. We have five more minutes. You want to ask a question and to raise your hand, just click the little hand icon at the bottom right. Yeah, this is actually a great question. So is it advisable to repurpose your responses? I certainly am, especially the ones that got top upvoted, because I think I did seven contributions or something and only two got upvoted, like nine times or more or something. So for me, that's just a great indicator that people like that topic, and so now I will do a YouTube video on those two things. I think the first question was how do you improve your marketing message by listening to your customers. It was something like that. And then the second question was how do you get people on your podcast? And that's when I said be specific. But I could do a whole training on that. The fact that one got upvoted the most shows me that there's a certain need. So that is. That's a great question. Always repurpose your top contributions, because it's not an accident that people are interested or upvoting that thing. Can you create your own topic? If you don't see one? I don't think so. They're generated. If you look at the top of the articles, it says that they're generated by AI. How many articles do you need to write to get the badges? I don't think you need to write many. It's the quality of the article. I only wrote a couple. It's the quality of the contribution. I only wrote a few, but the few that I wrote got upvoted. So you can write a hundred. They don't get upvoted. I don't think it matters. Repurpose what do you mean? So I'll show you. Let me see if I could find my contribution again, because it disappeared. Hold on, hold on one second, all right. So this one I'm going to share my screen. Share screen. So if you look at this, you'll see, this is one of the answers that I had that got eight upvotes. So the question was how do you craft a winning marketing message? And my answer was a little bit different, said listen to your top clients. Listen to what they say, what they don't say, make a list of all their questions and create content that answers them. Talking to your top clients Regularly, we'll give you a massive advantage to continuously refine. So the fact that this topic did so well, I could create a whole training like 10 ways to listen to your top clients so that your marketing gets better, because this is obviously of interest. It could be a newsletter of mine, it could be live video training for YouTube and LinkedIn, it could be whatever I want it to be, but the fact that the other ones flopped and this one and the podcast one did so well just shows me that there's more interest in these topics. So I will be repurposing this one. I hope that answers your question, charles, and if you're not already subscribed to the channel, subscribe. We're going to be doing the video lives over here. Any more questions? We have three minutes. Raise your hand if you're in LinkedIn and have a question. Yeah, this is great. Is it recommended to share the link to your responses. Yeah, you could share the link. I think you could even probably repost it, and to do that, that's a good question. So to do that you just, instead of sharing the whole article because I've seen people that try to do this but then they share the whole one instead of grabbing this link up here, you go here and then you click the three dots and you could copy the link to your contribution and then let's see what we could do here. Let's see if it will repost. I don't know if it will. Yeah, it will. So I could technically just repost it and maybe just give it more traction, but I won't do that. All right, and remember that we're going to be live Monday through Friday at 10 AM on video. We're building the curriculum. So all week next week at 10 o'clock AM, eastern Standard Time, we'll be live on YouTube. There was someone that on threads the other day was like 0 to 31,290 days, because we had 31 people live the other day, yesterday we had 64, and so the goal is to go live for 90 days and to get to 1,000 people live because it will compound. So if you're not already subscribed, subscribe to the channel. We're going to be deciding if they're going to stay up, if the replays will stay up or if they'll be taken down and then repurposed into a shorter version. But just make sure that you stay tuned, because we have a lot of good stuff coming for you and if you have a friend that could benefit let's say you have a business owner friend that could benefit just from all the information that we even shared this week we shared a lot this week, by the way. You could look at the last three lives, or four lives, whatever it is, and you could benefit from them too. If you have a friend that can benefit, then just share the channel. We appreciate you. All right, everyone. God bless you.

LinkedIn's New Collaborative Articles and Badges
AI Enhancing Collaboration and Standing Out
Sharing and Reposting Your Response Links